Love for the simple and familiar things, childhood memories associated with the image of a grandfather painting, a mother with a sewing machine, and a grandmother knitting shirts have long become a part of forming the designer's personality.

Despite experiencing Western civilization, receiving modern technologies, and encountering groundbreaking new images, the designer still chooses to embrace the beautiful memories of childhood. This choice is reflected in the creation of a brand identity with the concept of "Fusion Fashion," inspired by the image of a familiar sewing machine from childhood—a needle threading stitches that compose the soul of a shirt.

These elements serve as an extension of the customer's fashion experience with the Phan Dang Hoang brand. It represents a new way of reception from a Gen Z designer who always seeks to incorporate a simple part of childhood, preserving traditional values and bringing soul into fashion products.